Many businesses are making good use of LED signs as an inexpensive tool for their marketing efforts. LED signs are more attractive than neon lights and banners. Moreover, they can easily be used for enhancing the image of a store, for increasing the brand exposure and for announcing special deals and promos.
However, for deriving the maximum benefits through the use of these signs, you need to take into consideration various elements that could affect your revenues. You should accordingly design the ad message that you want to convey to your prospective clients. It is imperative to assess the factors that motivate prospects to start using your product or services while designing your ad campaign.
When you want to make certain that LED signs successfully catch the attention of viewers, ensure that your message is simple and easy to understood. You should understand that the persons going past these signs have a very short time to view them, making it vital to convey your message in a matter of a few seconds. The design of the sign should hit straight at the focal point, and be free of any visual clutter, while still retaining its graphic appeal. The structure of language used in the message should be fitting your products and should be easily understood by your likely customers.
The choice of colors is equally important. They should be catchy, but not excessive, and flow through the message while making it inquisitive. Your sign should repeat the key message you want to convey. You’ll agree that keeping the message simple and small makes it easier to repeat it on your display. Repetitive advertising helps the viewers to recall the message and brand conveniently. The message needs to be free of all unrelated information. It should prompt the viewer to visit your store.
Another significant factor that helps getting the desired results from your LED sign is its location. The location should offer the opportunity for the sign to be seen by the maximum possible number of people passing by. Other than the location, the size of your sign should appropriately fit its chosen location. Similarly, the level of its brightness should also match its location. LED displays are available in varying types and sizes. Depending on the size and location of your store, you may use a big bright electronic billboard, or a small sign in single color.
More than the size of the LED sign, it is the way of presenting the message to the prospective customers that matters the most. Even if it is small-sized, there are a number of ways for grabbing the attention of the onlookers. A good ad agency would make use of some unusual ad techniques, like surrounding the sign with colors matching or contrasting the colors of the building housing your store, thus making it attractive for onlookers. The size of the sign plays a secondary role.