United States skier Mikaela Shiffrin attends her press conference at the Main Press Centre the PyeongChang 2018 Winter Olympic Games on February 10, 2018 in Pyeongchang-gun, South Korea.
Olympic gold medalist Mikaela Shiffrin is a fan favorite and a sight to watch on the slopes. However, how wealthy has skiing made Shiffrin? What is her net worth?
Shiffrin is good-looking, charismatic, young, and extremely talented as an athlete, all attributes that make her popular with sponsors. That’s led to endorsement deals that could be worth many millions by the time she’s done skiing. PyeongChang is likely to help her marketability due to the amount of TV time she is getting.
Here’s what you need to know:
1. Shiffrin Has Many Endorsement Deals & Stands to Earn Millions From Skiing
Shiffrin is very popular with marketers. “Shiffrin’s nonendemic sponsors are Red Bull, Barilla pasta, Longines watches and Oakley sunglasses. She has ski equipment deals with Atomic, Leki and Reusch. All are long-term agreements,” reported SportsBusinessDaily in 2017.
According to Forbes, “Shiffrin could have another decade in the spotlight and earn $30-50 million over her career, barring injury. ”
How much could she earn? “Shiffrin could have another decade in the spotlight and earn $30-50 million over her career, barring injury,” Forbes reported after the last Olympics. “She’s by far the most interesting personality that’s begun winning that young,” said Tiger Shaw, U.S. Ski and Snowboard Association CEO, told SportsBusinessDaily in 2017.
2. Shiffrin’s Earnings Potential Could Reach That of Lindsey Vonn & She Received $25,000 for Her Gold Medal
According to Forbes Magazine, Shiffrin pocketed “a $25,000 bonus from the U.S. Olympic Committee” for her gold medal in the last Olympics. The site reported that Lindsey Vonn “has parlayed her success and fame into an income of roughly $3 million a year through deals with the likes of Under Armour UA, Red Bull Head and Oakley” and added that “Shiffrin has the potential to at least match Vonn off the hill when it comes to endorsement earnings.”
While sponsors will be lining up to sign Shiffrin, $3 million a year would still leave her well short of the world’s highest-paid female athletes, which are dominated by tennis players. Tennis starlet Maria Sharapova topped the list at $29 million last year with golfer Paula Creamer ranking No. 10 at $5.5 million.
3. Shifftin Was in Demand From Marketers Even Before PyeongChang
Shiffrin has not had trouble landing endorsement deals, and that was the case even before PyeongCHang. “Shiffrin is young, attractive, charismatic and represents the complete package for marketers. She already has a half-dozen endorsement deals, including Oakley and Procter & Gamble PG, but her price tag just went up,” reported Forbes in 2014.
4. Shiffrin’s Parents Worked in Medical Fields
Although Shiffrin wasn’t raised in poverty, her parents are not from great wealth. A lengthy profile in the New Yorker says that Shiffrin’s parents both worked in medicine.
Her mother, Eileen, has a nursing degree, and “while working in the I.C.U. at the St. Elizabeth Hospital, outside Boston, she met Jeff Shiffrin, a resident anesthesiologist,” the profile said. “Jeff had grown up in northern New Jersey, where his father ran a couple of liquor store.”
5. Shiffrin Is Still Relatively Unknown to Consumers
According to SportsBusinessDaily, “Shiffrin is still relatively anonymous in the U.S. and can be presented as a fresh face. According to the Davie-Brown Index, she ranks 2,491st out of 4,000 celebrities in overall consumer awareness.” That’s far less than Vonn.